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What is an Explainer Video?

An explainer video is usually a 1-2 minute video used to explain what your company actually does or some aspect of your company that you are continually having to explain over the phone.

It should answer a few fundamental questions. It explains what problem the product is trying to solve, and why the viewer should want to use or buy this. It is similar to a 30 second elevator pitch, but with visuals, and a more casual, fun vibe. It can also be used to introduce a new product or company.

Bank of Internet needed a quick way to explain their new mobile deposit feature, a simplified how-to explainer video was created and then re-branded over and over as participant banks came onboard.

Another important reason for using a video is that a well-made
explainer video can increase your conversion rates by around 15 to 50% [1]. For example,, a work performance management company has increased conversion rates by 20% with the introduction of their explainer video [2]. saw a conversion rate increase of over 40% when they started showcasing their products using videos instead of just pictures [3].

It’s also important to note that
explainer videos can have effects on in-store sales as well. According to Google, 79% of smartphone owners do research on their phones before making a purchase [4]. Best Buy is taking advantage of this trend by putting instructional explainer videos on their website to educate the shopper on various technological goods.

Full Swing Media, Inc. is a Los Angeles Area corporate video production company specializing in color grading, explainer videos, infographic videos, web video, video for websites, corporate video, business video, marketing video, training video, event video, sizzle reels, EPKs, website video, internet video, colorist, video editing, web video production in the Los Angeles Area.
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