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Why Your Website Needs Video - Online Video
21 May 2013 04:05 PM
Online video is the fastest-growing emerging medium. Building relationships using professionally produced online videos with relevant content distributed online will heighten your organization’s reputation as a thought leader. Your homepage leaves an impression on your visitors, so what do you want that impression to be? It should be amazing, make them want to keep coming back. Just remember to keep your video between 1-2 minutes, no one is going to want to watch an hour video. Why web video is valuable:
Improved user engagement
Search engine optimization
The impact of videos can be seen, especially since your visitors attention span has decreased from 12 seconds to 8 seconds. With the right script, you can maintain the attention of your visitors after those 8 seconds.
Informational There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. Still not sure if you should add a video to your homepage? tmg Custom Media, says that “60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information”. You can provide information with your homepage video by: