What is an explainer video?
An explainer video is usually a 1-2 minute video used to explain what your company actually does or some aspect of your company that you are continually having to explain over the phone. Whiteboard videos also fall under this category.
It should answer a few fundamental questions. It explains what problem the product is trying to solve, and why the viewer should want to use or buy this. It is similar to a 30 second elevator pitch, but with visuals, and a more casual, fun vibe. It can also be used to introduce a new product or company.
Another important reason for using a video is that a well-made explainer video or whiteboard video can increase your conversion rates by around 15 to 50% . For example, Work.com, a work performance management company has increased conversion rates by 20% with the introduction of their explainer video . Shoeline.com saw a conversion rate increase of over 40% when they started showcasing their products using videos instead of just pictures .
It’s also important to note that explainer videos can have effects on in-store sales as well. According to Google, 79% of smartphone owners do research on their phones before making a purchase . Best Buy is taking advantage of this trend by putting instructional explainer videos on their website to educate the shopper on various technological goods.
We've worked on tons of explainer videos and can complete your project from start to finish. Script writing, voice over, animation and upload.
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